Tire Shop Driven to Success Thanks to Mobile Conquesting!

How One Tire Shop Drove Up Business with Mobile Conquesting: A Success StoryWhen a local auto tire shop sought to boost sales and strengthen customer retention, they turned to an advanced mobile advertising strategy to reach both repeat customers and new prospects effectively. Facing the summer months—typically a slower season—the shop needed a high-impact solution that could deliver measurable results. Enter Mobile Conquesting, a digital marketing approach that combines advanced targeting with the power to track visits and engage potential customers in real time.Strategic Approach: Reaching Customers Where It MattersTo increase visibility and draw in customers, the tire shop used a combination of Mobile Conquesting products, including Behavioral Categories, Geo-Fencing, and Geo-Retargeting. This layered approach allowed the shop to precisely target local auto owners and enthusiasts within a 30-mile radius of their store.

• Behavioral Categories were a crucial tool in this strategy, enabling the tire shop to focus on key customer groups like Car Enthusiasts and Car Owners. This laser-focused targeting allowed them to reach individuals most likely to need tire services, ensuring each ad dollar was well spent.
• Geo-Fencing Competitors was another critical component. By setting virtual boundaries around competing auto shops, the client could serve ads to potential customers when they were near competitor locations, encouraging them to consider the client’s tire shop instead.
• Geo-Retargeting followed up by re-engaging customers who had already seen their ad, keeping the shop top-of-mind and prompting them to visit.

The Results: Impressive Engagement and Foot Traffic

The results of this Mobile Conquesting campaign were nothing short of impressive, especially given the challenges of the summer season. The client saw 148 in-store visits directly attributable to the campaign—a significant figure for a tire shop during a typically slow period. This uptick in foot traffic was supported by digital engagement numbers that far exceeded industry averages.Over the summer months, the ads generated 1,307 clicks, achieving a 0.40% click-through rate—an impressive 5.78 times the national average of 0.07%. This high level of engagement demonstrated genuine interest in the client’s services, driving conversions and establishing the tire shop as a go-to resource in the community.

Why Mobile Conquesting Is the Right Choice for Local Businesses

For businesses looking to effectively reach their target audience and drive measurable results, Mobile Conquesting offers a versatile and impactful solution. This campaign highlights the power of combining behavioral targeting, geo-fencing, and geo-retargeting to attract and retain customers. Whether it’s the busy season or a slower period, Mobile Conquesting empowers businesses to connect with customers in a meaningful way, increase brand awareness, and, ultimately, boost sales.If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.For more information, email support@vicimediainc.com.