Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
Driving Success for a High-End Wedding Venue Through Targeted Digital Advertising
How a wedding and event venue reached their ideal clientele with Vici Media’s strategic digital marketing approac
The Challenge
A premier wedding and event venue nestled in a bustling urban center was quickly attracting attention. The location's elegance, amenities, and breathtaking views made it an ideal choice for brides-to-be seeking a memorable wedding experience. However, while many prospective clients showed interest, a significant portion of them lacked the budget necessary to host an event at such an upscale venue
With the aim of maximizing their bookings, the venue’s management needed a marketing strategy to focus on brides and their families who were ready to invest in a high-end wedding experience. This meant connecting with affluent clientele, specifically those with higher budgets and the desire for a sophisticated venue
Strategic Approach
Working closely with the venue’s team, Vici Media conducted in-depth research to identify the ideal client profile and understand the behaviors and online habits of brides-to-be with more substantial wedding budgets. Our team pinpointed where these brides were most active online when researching wedding venues, décor, and themes, including popular sites and platforms dedicated to the wedding industry
Based on this analysis, we crafted a 12-week digital campaign tailored precisely to this affluent bridal audience, focusing on strategic placements of Display Ads. The campaign’s key components included
The Results
Over a seven-month period, our digital strategy achieved outstanding results, bringing in over 40 qualified appointments with brides genuinely interested in hosting their weddings at the venue. Even better, these prospective clients fit the high-budget demographic that the venue aimed to reach, saving valuable time and resources
The campaign’s success led to a renewal for another seven months, and the numbers continue to soar. The ads are now receiving more than 300,000 impressions each month, resulting in an average of seven new, highly qualified appointments monthly. This has translated into an impressive return on investment and a steady stream of bookings, cementing the venue's status as a premier choice for luxury weddings in the region
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information email support@vicimediainc.com.
