Social Mirror Campaign Drives Website Traffic for Chrysler/Dodge/Jeep/Ram

When a car dealership sought to showcase its commitment to offering the best prices on high-quality pre-owned and new vehicles, they partnered with Vici Media to create a campaign designed to reach buyers at every stage of their journey. The goal? To drive conversions and increase visibility for their inventory across all makes and models.

A Comprehensive Digital Strategy

To ensure the dealership connected with potential buyers, we utilized Social Mirror ads paired with a suite of advanced targeting strategies:

• Keyword Targeting: Ads were delivered to individuals searching for terms related to new and used vehicles, capturing attention at the earliest stage of their car-buying journey.
• Behavioral Targeting: This approach zeroed in on audiences demonstrating relevant online and offline behaviors, such as:
  • Automotive enthusiasts in the market for new or used vehicles.
  • Shoppers interested in specific brands like Jeep, Chrysler, Dodge, and Ram.
  • Individuals with household incomes over $75k actively browsing auto-related categories.
• Artificial Intelligence (AI): Leveraging AI, the campaign identified users with a high likelihood of purchasing a vehicle, further enhancing efficiency and reach.
• Retargeting: To seal the deal, ads were shown to individuals who had already visited the dealership's website, keeping the brand top-of-mind as they moved closer to purchase.

Remarkable Results in Just 10 Weeks

This strategic, multi-faceted approach delivered impressive outcomes:

• Over 405,000 impressions served, ensuring broad reach and brand awareness.
• 287 click conversions and 570 view-through conversions, with more than half of the view-through conversions driving traffic to the Used Vehicles and New Vehicles pages.

The combination of precise targeting and engaging ad formats ensured the dealership connected with buyers at every stage of their journey, from initial search to final decision.If your business needs a high-impact, cost-effective marketing strategy to drive results, contact Vici Media today to learn more about our white-label digital solutions.For more information, email support@vicimediainc.com.