Social Mirror Ads Building Sales For Home Improvement Store

For nearly 50 years, this local home improvement store has served its community, adapting to changing times and marketing strategies. In 2023, the business blended its long-standing radio advertising with a fresh digital approach to focus on key brands during the bustling spring and summer seasons. The results? A steady increase in store traffic and maximized co-op advertising dollars

A Digital Strategy Built for Growth

With decades of experience, this home improvement business knew the value of targeting the right audience at the right time. By leveraging co-op funds from manufacturers, they expanded their advertising to include Social Mirror ads. These campaigns were strategically designed to connect with homeowners and those actively engaged in home renovation and remodeling projects

• Behavioral Targeting and Artificial Intelligence (AI): Ads were tailored to reach homeowners and individuals interested in home improvement products and projects, ensuring the messaging resonated with the right audience.
• Product-Focused Campaigns:
  • GAF Timberline Roofing: The campaign launched in March, just in time for spring roofing projects.
  • Timbertech Decking: In June, they added ads for decking products to capture the summer renovation crowd.

Results That Made an Impact

This strategic combination of digital and radio ads delivered significant results

• Increased Store Traffic:
  • The GAF Timberline Roofing campaign drove a noticeable rise in store visits during April and May.
  • The Timbertech Decking promotion spurred another jump in customer traffic throughout June and July.
• Maximized Co-op Dollars: By utilizing co-op funds for both radio and digital campaigns, the business reached highly targeted audiences and stretched their advertising budget further.
• Extended Campaign Success: Due to the early success of their digital campaign, the client opted to add an additional month to their schedule, ensuring a strong close to their summer sales.

This success story showcases how combining digital strategies with traditional advertising can deliver measurable results while keeping marketing efforts cost-effective

If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions

For more information, email support@vicimediainc.com.