Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
Spring and summer are peak seasons for outdoor adventure—and for a powersports company selling off-road motorcycles, ATVs, UTVs, trailers, snowmobiles, and jet skis, this was the perfect opportunity to ramp up their branding and drive in-store sales. With a clear focus on their busiest time of year, the company partnered with Vici Media to create a tailored digital marketing campaign targeting their ideal audience.
To reach potential customers, the strategy focused on affluent, outdoor-loving consumers who were most likely to purchase powersports equipment. This predominantly male audience included hunters, fishermen, motorcycle enthusiasts, and those in mid- to upper-middle-class households with disposable income.A combination of Social Mirror ads and YouTube video action ads was used to maximize reach and engagement:
The digital campaign drove strong engagement and measurable results:
The campaign’s success not only increased store traffic during the company’s peak season but also enhanced their brand’s visibility among a high-value audience.If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.For more information, email support@vicimediainc.com.
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