Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
Spring and summer are peak seasons for outdoor adventure, making it the perfect time for powersports companies to increase visibility and drive in-store sales. One powersports company, specializing in off-road motorcycles, ATVs, UTVs, trailers, snowmobiles, jet skis, and more, partnered with Vici Media to maximize their reach during these crucial months. With a strategic campaign designed to target their ideal audience, they achieved outstanding results in both branding and sales.
Digital Strategy: Targeting Outdoor Enthusiasts with High-Impact Ads
Our team developed a robust strategy that combined Social Mirror ads with YouTube to reach a highly relevant audience. By focusing on individuals most likely to invest in powersports, we zeroed in on a predominantly male demographic of outdoor enthusiasts, hunters, fishermen, and motorcycle aficionados within mid-to-upper middle-class households.
Social Mirror Ads: We used a range of targeting methods to ensure the ads reached the right audience, including:
YouTube Ads: We deployed video action ads with Behavioral Targeting to capture the attention of powersports enthusiasts as they watched related content on YouTube, along with Website Retargeting to drive conversions.
Results: Accelerated Engagement and Conversions
The campaign's results were impressive, showing just how impactful targeted digital strategies can be:
This success story demonstrates the power of a well-crafted digital strategy for niche markets like powersports. By targeting the right audience with the right message, we helped our client increase brand visibility and achieve measurable sales growth.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
