Sales Rev up for Powersports Company with Social Mirror and YouTube

Published on
October 30, 2024
Contributors
Vici Team

Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.

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Revving Up Sales: A Powersports Company’s Spring and Summer Success

As the warm months roll in, outdoor enthusiasts eagerly seek the latest in powersports equipment. For a leading powersports company specializing in off-road motorcycles, ATVs, UTVs, trailers, snowmobiles, and jet skis, the goal was clear: increase branding and in-store sales during their peak season.

The Challenge

With a target audience comprising predominantly male customers from affluent households—individuals who enjoy outdoor activities like hunting, fishing, and motorcycling—the company needed a strategic approach to stand out in a competitive market.

The Digital Strategy

To effectively reach this audience, we crafted a comprehensive digital marketing campaign that utilized a mix of Social Mirror ads and YouTube video ads:

  • Social Mirror Ads: Our targeting strategies included Artificial Intelligence, Behavioral Targeting, Custom Audience Matching, Geo-Fencing/Geo-Retargeting, and Website Retargeting. This multi-layered approach allowed us to reach potential customers at various touchpoints, enhancing engagement and relevance.
  • YouTube Video Action Ads: Leveraging Behavioral Targeting and Website Retargeting, these ads showcased the excitement of the products while keeping the brand top-of-mind for viewers. This approach not only increased visibility but also encouraged action.

The Results

The results of this strategic campaign were impressive:

  • Exceptional Engagement: The campaign achieved a click-through rate of 0.56%, which is eight times above the national average. This indicates strong interest from the target audience.
  • High Conversion Rate: The efforts resulted in over 2,900 conversions, showcasing the effectiveness of our targeted strategies.
  • In-Store Impact: The campaign also led to 6 verified visits and 24 estimated visits to the store, translating digital engagement into tangible foot traffic.

Conclusion

By employing a targeted digital strategy that resonated with outdoor enthusiasts, the powersports company not only boosted their brand visibility but also drove significant in-store sales. As we move through the peak season, this campaign serves as a testament to the power of thoughtful digital marketing in connecting brands with their ideal customers.

If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to discover how our white-label digital solutions can help you achieve your goals. For more information, email support@vicimediainc.com.

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