Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
Over a year ago, we partnered with a local retirement home eager to enhance its online presence. With a clear target audience in mind—retirees and the adult children of those nearing retirement—their mission was to connect with individuals searching for assisted living options and to engage decision-makers in this vital sector.
The retirement home aimed to attract prospective residents actively researching their next living arrangements. To achieve this, they needed a strategic marketing approach that could effectively reach their audience online and drive meaningful engagement.
We crafted a dynamic marketing campaign that combined Display ads and Video Pre-Roll ads, leveraging a variety of targeting strategies:
The campaign's creative emphasized the unique features of the facility—personalized care, first-class dining, and spacious apartments—positioning it as an attractive option for prospective residents.
The results over the past year have been remarkable:
The client has expressed immense satisfaction with these outcomes, noting that their rooms and beds are consistently full. Given the success of this campaign, they have chosen to continue renewing their partnership with us.
This case underscores the power of a well-executed digital marketing strategy in the senior living sector. By effectively targeting and engaging their audience, the retirement home has successfully increased awareness and generated significant leads.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to explore our white-label digital solutions. For more information, email support@vicimediainc.com.
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