Retailer uses Weather Triggers to trigger more sales

A local winter sports and outdoor furniture store needed a strategy to keep sales strong throughout the year, despite the seasonal shift in their product focus. From September to March, they offer ski and snowboard gear; from April to August, they shift to outdoor furniture and grills. With Vici Media’s tailored digital strategy, they’ve been able to attract in-store customers and drive online sales all year.

Digital Strategy: Weather-Triggered Ads for Seasonal Impact

Since 2018, Vici Media has worked with this client to develop customized digital campaigns that align with their seasonal product mix. By using mobile weather-triggered ads, we’ve ensured their messaging stays relevant to customers at just the right time:

• Summer Campaign (April–August): When sunny conditions are in the forecast, our ads encourage local audiences to upgrade their outdoor spaces with high-quality furniture and grills, driving engagement with weather-appropriate messaging.
• Winter Campaign (September–March): When snow conditions hit, ads automatically promote their ski and snowboard gear, reaching winter sports enthusiasts right when they’re most likely to consider stocking up.

These campaigns also include a mix of Behavioral Targeting, Geo-Targeting, and retargeting strategies, so we reach potential customers with pinpoint accuracy and keep their brand top-of-mind as the seasons change.

Results: Long-Term Growth and Increased Seasonal Sales

The success of these campaigns has been clear, leading the client to renew and even expand their digital investment year after year. Alongside their main campaigns, they’ve also added brand-specific promotions to highlight the top products they sell, ensuring they capture the attention of targeted buyers.

This year, the weather-trigger campaigns alone have achieved:

• 60 in-store visits from local customers
• 1,402 clicks to their online store, driving a steady flow of online engagement and conversions

This ongoing campaign success underscores the power of well-timed, targeted advertising that matches the season and consumer mindset. By staying attuned to weather conditions, we’ve helped this retailer maintain a steady flow of customers, whether they’re shopping for the slopes or prepping their patios.

If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.

For more information, email support@vicimediainc.com.