Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
A popular restaurant with two locations, one of which is outside its usual radio market, wanted to expand its reach and drive more revenue. With years of success on radio, the owner partnered with Vici Media to implement a digital approach that would attract more diners to both locations and create a stronger connection with their target market.
Strategy: Reaching Diners Through Mobile Conquesting
We designed a Mobile Conquesting campaign to reach a highly targeted audience of foodies, sit-down diners, and evening diners. To maximize results, we used geo-fencing to target diners at competitor restaurants, capturing interest from people who were already out to eat or looking for a place to dine.
With hyper-targeted ads served through mobile exchanges, we ensured potential customers saw promotions at optimal moments, enticing them to learn more, make a reservation, or visit the restaurant.
Results: Outstanding Engagement and Revenue Impact
Over five months, this campaign generated exceptional results:
The campaign also verified 771 in-store visits with an estimated 3,084 total visits. With each reservation averaging 2.88 people and a spend of $107 per reservation, the results were clear. Even using only the verified visits, this campaign drove $82,497 in revenue from an initial investment of $17,500, with a potential revenue impact exceeding $300,000 when including the estimated visits.
This success story showcases the power of mobile conquesting to deliver measurable, impactful results and a high ROI for restaurants and other local businesses.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
