Real Estate Digital Targeting & Retargeting Success Story

When it comes to driving high-quality leads and boosting engagement, a well-executed digital marketing strategy can be the game changer your business needs. One of our recent clients—a real estate company—came to us with a clear goal: increase the number of appointments generated through their website. Knowing that prospective homebuyers often research extensively online before reaching out, we set out to capture and engage these high-intent users right where they were already browsing.

The Challenge

Our client wanted to reach potential buyers who were actively searching for home listings and mortgage information but hadn’t yet made a commitment. By capturing these users during their research phase, our client hoped to increase the number of appointments scheduled through their website—whether that meant a showing, portfolio account creation, or direct contact with an agent.

The Strategy

To reach and convert these in-market users, we crafted a targeted digital strategy that combined retargeting with behavioral targeting. Here’s how:

• Retargeting Ads: We delivered ads to users who had previously visited the client’s website, reminding them of listings they had shown interest in or encouraging them to return to the site to book a showing or create a portfolio account.
• Behavioral Targeting: We also implemented behavioral targeting to reach users in the market for a home or mortgage. By analyzing factors such as “length of residence,” we honed in on users likely to be considering a move or home purchase, ensuring our ads reached those most likely to engage with the listings.

The goal of this multi-pronged approach was simple but effective: bring in-market consumers back to the website and encourage them to schedule an appointment or connect with an agent.

The Results

Our strategic approach paid off, delivering impressive engagement and conversion numbers:

• Over 807,000 Ad Impressions: This widespread visibility ensured that our client’s listings stayed top-of-mind for potential buyers.
• 1,015 Website Visits and a .13% Click-Through Rate: Our ads delivered high-quality traffic, directing interested prospects back to the client’s website and listings.
• New User Engagement: Around 70% of visitors were new users, a strong indicator of our strategy’s reach in capturing a fresh audience actively searching for homes.
• 126 Direct Conversions: Thanks to our campaign, at least 126 individuals either scheduled a showing, created a portfolio account, or directly contacted an agent—tangible leads that our client could nurture and convert into sales.

Ready to Boost Your Business?

With a robust, data-driven approach to digital marketing, this campaign underscores how behavioral targeting and retargeting can turn online interest into meaningful engagement and qualified leads. If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.

For more information, email support@vicimediainc.com.