Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
When a premium real estate developer introduced an exclusive, first-ever lakefront property, the stakes were high. The goal was to attract leads and drive sales for a one-day flash sale, presenting prospective buyers with a unique opportunity to own lakefront property in a major Southern city. To make a substantial impact within a limited time frame, we created a robust digital marketing strategy designed to maximize reach and engagement
With only one day to capture leads and drive sales, the developer needed a fast-acting, high-reach campaign. Our focus was to connect with buyers within a 100-mile radius who were actively searching for second homes, retirement properties, or lakefront opportunities. The challenge was to create urgency and drive inquiries that would convert to sales on the spot
To achieve this, we implemented a multi-layered strategy combining brand awareness and direct-response campaigns
Together, this strategy allowed us to reach a broad audience and create high engagement, channeling prospective buyers toward immediate action
Our focused, high-impact approach generated impressive results that contributed directly to the flash sale’s success
The final outcome? In a single day, the developer sold $19 million in lakefront lots—an extraordinary result that surpassed expectations. Now committed to a digital-first approach, this developer plans to continue using digital marketing for all future sales and promotions
If your business needs a high-impact, cost-effective marketing strategy to drive leads and sales, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
