Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
Revving Up Brand Awareness with Mobile Conquesting: A Powersports Success StoryIn the competitive world of Powersports, standing out is crucial. So, when a new company in the market launched their line of ATVs and bikes at one of North America’s largest industry trade shows, they needed a high-impact strategy to capture attention, generate dealer leads, and measure tangible results. With a room full of industry giants, they sought a dynamic approach to rise above the noise and make a memorable impression.The Strategy: Mobile Conquesting with Precision TargetingTo achieve their goals, we implemented a Mobile Conquesting strategy focused on hyper-targeted mobile exchanges. Our team pinpointed potential dealers and in-market consumers who were either attending the show or staying within a one-mile radius. By precisely mapping out the event and nearby hotels, we captured mobile IDs and launched a series of high-impact digital ads aimed at these attendees. This blend of geo-fencing and geo-retargeting allowed us to engage the audience both during and after the event, creating a steady digital presence that kept our client’s brand top of mind.The Results: High Engagement and Measurable GrowthThe results were remarkable, showcasing the effectiveness of a tailored Mobile Conquesting campaign. The ad campaign achieved a Click-Through-Rate (CTR) of 0.84%, over 12 times higher than the national CTR average. The buzz generated by this campaign was reflected in substantial digital growth, with page views skyrocketing by 500% and Facebook reach increasing by 1,000% surrounding the launch event. Most importantly, the campaign delivered over 40 qualified dealer leads—a powerful result in the competitive Powersports market.If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.For more information, email support@vicimediainc.com.
