Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
When it comes to driving holiday sales for small businesses, high-impact digital strategies are a must. This was the case for a local gift shop that specializes in original, locally sourced products and wanted to expand its presence both in-store and online. With a mission to attract more holiday shoppers and a long-term goal of boosting year-round online sales, they partnered with Vici Media to craft a digital campaign that went above and beyond expectations.
Digital Strategy: Reaching New and Existing Customers
To maximize engagement, our digital strategy targeted two key groups: existing customers and new potential buyers with relevant interests. For past customers, we leveraged their database to target them with ads as they browsed online, reminding them of the store’s unique offerings and encouraging repeat purchases.
To capture new customers, we used a combination of Behavioral and Artificial Intelligence targeting. By focusing on customer segments interested in “Christmas Shopping,” “Holiday Gifts,” “Boutique Stores,” “Candles,” and more, we connected the retailer with shoppers actively searching for gift ideas. Native Ads also helped blend our messaging seamlessly into the browsing experience, enhancing brand recall.
Incredible Results that Speak for Themselves
Our client’s response says it all:
With a click-through rate (CTR) of 0.13%—nearly double the national average—and a 0.15% engagement rate, this campaign outperformed benchmarks. View-throughs also contributed significantly to the online sales boost, proving the effectiveness of our well-rounded approach.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
