Online Sales Soar with Digital

Published on
November 6, 2024
Contributors
Vici Team

Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.

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When it comes to driving holiday sales for small businesses, high-impact digital strategies are a must. This was the case for a local gift shop that specializes in original, locally sourced products and wanted to expand its presence both in-store and online. With a mission to attract more holiday shoppers and a long-term goal of boosting year-round online sales, they partnered with Vici Media to craft a digital campaign that went above and beyond expectations

Digital Strategy: Reaching New and Existing Customers

To maximize engagement, our digital strategy targeted two key groups: existing customers and new potential buyers with relevant interests. For past customers, we leveraged their database to target them with ads as they browsed online, reminding them of the store’s unique offerings and encouraging repeat purchases

To capture new customers, we used a combination of Behavioral and Artificial Intelligence targeting. By focusing on customer segments interested in “Christmas Shopping,” “Holiday Gifts,” “Boutique Stores,” “Candles,” and more, we connected the retailer with shoppers actively searching for gift ideas. Native Ads also helped blend our messaging seamlessly into the browsing experience, enhancing brand recall

Incredible Results that Speak for Themselves

Our client’s response says it all

  • "We're seeing a big bump in online sales!"
  • "All I’ve been doing the last two days is packing shipments! I feel like my taping arm is going to be super buff after this!"
  • "We've seen a HUGE jump in online sales. In November, we DOUBLED any previous month's online sales. The only thing I can attribute it to is this ad campaign. That's the only thing that changed. I think we're seeing a big impact!"
  • "It's SO exciting as online growth is my overall goal for the shop!"

With a click-through rate (CTR) of 0.13%—nearly double the national average—and a 0.15% engagement rate, this campaign outperformed benchmarks. View-throughs also contributed significantly to the online sales boost, proving the effectiveness of our well-rounded approach

If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions

For more information, email support@vicimediainc.com.

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