Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In college towns, school pride runs deep, and local apparel stores often serve as more than just retailers—they’re a hub for students, alumni, and fans looking to represent their school. One such apparel store, the official university retailer in its city, wanted to take advantage of this loyalty by driving more foot traffic to their store and increasing online conversions. That’s where Vici Media came in with a digital strategy to maximize reach and results.
Digital Strategy: Targeting Across Platforms for Maximum Impact
Our campaign utilized Cross Platform Targeting to get the store’s message in front of potential customers, no matter where they were browsing. Combining Mobile Conquesting with Social Media (specifically Facebook), we designed ads that first appeared on users' mobile devices and later followed up with similar messaging when they logged onto Facebook on any device.
The campaign was geo-targeted within the university’s city and began with an enticing offer: a free gift with any purchase. During the Black Friday through Cyber Monday weekend, the creative shifted to promote a limited-time discount, tapping into shoppers' holiday buying habits and sense of urgency.
Results: Conversions Soared with Vici Media’s Approach
The results speak volumes:
This strategy not only boosted online engagement but also encouraged users to transition to larger devices after initial exposure on mobile, enhancing the likelihood of a completed purchase. The store saw a remarkable rise in conversions, proving that the right ad placements and well-timed creative changes make all the difference.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
