Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
When a new housing development launched with three builders offering a mix of single-family homes, townhomes, and apartments, the objective was clear: attract prospective buyers and renters from a range of backgrounds and encourage them to take the next step in the purchasing process. This meant reaching diverse buyer profiles—first-time homebuyers, families with school-aged children, military veterans, and healthcare professionals, to name a few. Our team at Vici Media developed a comprehensive digital strategy to bring these potential buyers to the table.
With multiple property types available and a wide range of ideal buyers, the development needed a strategy that could effectively target distinct audience segments while driving conversions. Specifically, the campaign aimed to inspire people to request more information and schedule appointments to view the properties.
We deployed a combination of Mobile Conquesting and Social Mirror ads to reach these specific demographics in a meaningful way.
This tailored approach ensured we reached prospective buyers with messaging that resonated and motivated them to learn more about the development.
In just three months, our targeted campaign delivered impressive results:
The campaign’s success and the level of engagement exceeded the client’s expectations, prompting them to extend the campaign for an additional three months.
If your business needs a high-impact, cost-effective marketing strategy that can connect you with your ideal audience, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
