Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
When a franchise Quick Service Restaurant (QSR) was preparing for the grand opening of a new location, they knew they needed a digital marketing strategy that would not only reach their target audience but also drive foot traffic to their new store
Strategy: Hyper-Targeted Mobile Conquesting for Maximum Impact
To help the client attract the right consumers, we developed a Mobile Conquesting strategy that utilized hyper-targeted mobile exchanges. The goal was to reach potential customers within a five-mile radius of the new location and entice them to visit
Using geo-fencing technology, we targeted users who frequent fast-casual restaurants, as well as consumers in the surrounding neighborhoods. To make the offer even more compelling, the ads dynamically inserted key information about the restaurant’s proximity, ensuring that people knew just how close they were to the new store
Additionally, we geo-fenced competitors within the same five-mile radius, ensuring that people who were already dining at other QSRs saw our ads encouraging them to check out the new spot
Results: A Grand Opening Success
The results were impressive
With targeted, dynamic mobile ads, the new location’s grand opening was a success, and the campaign continues to bring in valuable customers to multiple franchise locations
If your business is looking for a high-impact, cost-effective digital marketing strategy that drives real results, contact Vici Media today to learn how we can help you grow your brand and attract new customers
For more information, email support@vicimediainc.com.
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