Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
Driving Sales and Foot Traffic for a Hot Tub & Pool Showroom with Mobile Conquesting
When the crisp autumn air rolls in and the days grow shorter, hot tubs and spas become the ultimate luxury. A local hot tub and pool showroom in a northwestern city recognized this seasonal opportunity and partnered with us to promote their products and drive in-store visits. Their goal? To increase sales of hot tubs and spas during the fall and winter months and maximize foot traffic at their showroom.
To achieve these goals, we implemented a hyper-targeted Mobile Conquesting strategy designed to connect with the right audience at the right time. Using our mobile exchanges, we zeroed in on two key audience segments:
What set this campaign apart was the use of dynamic distance ads. These ads allowed users to see exactly how far they were from the store while browsing, making it easy for them to plan a visit. Additionally, the ads featured clickable links that directed users to the showroom’s website, where they could explore the inventory and learn more about the products.
In just two weeks, the campaign was already delivering incredible results:
This immediate return on investment left the client thrilled, and they’ve already committed to increasing their ad spend over the next six months to sustain this momentum.
The success of this campaign was driven by the precision and personalization of our Mobile Conquesting strategy. By targeting high-intent consumers and showcasing the store’s proximity, we not only captured attention but also drove action. This case is a perfect example of how the right digital strategy can deliver measurable results—and quickly!
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
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