Mobile Conquesting campaign creates delicious results for this upscale restaurant!

Published on
November 6, 2024
Contributors
Vici Team

Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.

Subscribe to our newsletter
Read about our privacy policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

When an upscale Italian restaurant and wine bar in a northern mid-sized city wanted to drive more dinner traffic and promote its unique offerings, they turned to Vici Media for a highly targeted digital solution. With a reputation for quality and an exceptional wine selection, the restaurant needed a strategy that would reach the right audience and drive more reservations

Strategy: Hyper-Targeted Mobile Conquesting to Reach Upscale Diners

To meet the restaurant’s goal, we implemented a Mobile Conquesting strategy that leveraged our hyper-targeted mobile exchanges. Here's how we fine-tuned the campaign to reach the ideal audience

  • Targeting Upscale Restaurant Diners: We focused on people who frequently dine at upscale restaurants, ensuring the message reached those most likely to appreciate the restaurant's high-end atmosphere and menu.
  • Geo-Fencing for Precise Reach: We geo-fenced a 12-mile radius around the restaurant, ensuring the ads were seen by potential customers who were nearby and actively considering dining out.
  • Seamless Reservation Process: The ads featured a simple, effective call-to-action, allowing users to view the restaurant's menu and make a reservation directly from their mobile devices. This seamless user experience made it easy for prospects to take immediate action.

Results: Exceptional Engagement and Conversion Rates

The campaign exceeded expectations with impressive results

  • Click-Through-Rate (CTR) of 0.61%—nearly 10 times the national average for digital advertising CTRs, demonstrating the relevance and appeal of the ad to the target audience.
  • Conversion Rate of 3.28%—a strong indicator that users not only engaged with the ad but also took the next step to book a reservation, driving real, tangible business results for the restaurant.

By effectively targeting upscale diners and providing a convenient way to make reservations, the campaign successfully drove increased traffic to the restaurant and helped boost dinner service

If your business needs a high-impact, cost-effective marketing strategy that delivers results, contact Vici Media today to learn more about our white-label digital solutions

For more information, email support@vicimediainc.com.

Related Posts

Tips, guides, industry best practices, and news.
Category Link
Connected TV (CTV) + Social Mirror = Your Multiscreen Power Play
With short-form video and CTV ads rated most “effective” across the board, it’s clear where the smart money’s going.
Katie Pray
August 12, 2025
Category Link
An independently owned pest control franchise in Central Washington sees strong ROI with digital ads
This strategy delivered results and complimented their in-house placement of Google Ads where they reported higher conversions and a lower cost per click, as we reached their audience higher in the funnel.
Vici Team
August 12, 2025
Category Link
Facebook and Display Campaigns Doll-ivered Tour-ific Ticket Sales!
“We are excited that the tour has received amazing results, and our clients are aesthetic with the ticket sales we deliver.”
Vici Team
August 4, 2025