McDonald’s conquers the World Cup with Mobile Conquesting Campaign!

Published on
November 6, 2024
Contributors
Vici Team

Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.

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When a franchise group of McDonald's wanted to promote an exciting contest—giving customers the chance to win a trip to the World Cup Finals in Brazil—they knew they needed a highly targeted approach to reach the right audience. With so much competition in the Quick Service Restaurant (QSR) space, how could they cut through the noise and drive real engagement

Strategy: A Mobile Conquesting Campaign That Hits the Mark

To maximize reach and engagement, we turned to our Mobile Conquesting strategy, a powerful tool that leverages hyper-targeted mobile exchanges to deliver personalized ads directly to potential customers. Here’s how we made it work

  • Targeting QSR Enthusiasts: We reached customers who had recently visited other QSR locations, ensuring we were targeting people who were likely to be interested in McDonald’s offerings.
  • Engaging World Cup Fans: The campaign also targeted users who had shown interest in World Cup content, connecting the contest to their passion for the event and making the promotion more relevant to their interests.
  • Geo-Fencing and Dynamic Messaging: Using geo-fencing, we delivered ads to users within a specific radius of McDonald's locations. The dynamic insertion technology allowed us to show users how far they were from the nearest McDonald’s, making the call-to-action even more immediate and compelling.

Results: A World-Class Response

The campaign delivered exceptional results

  • 5,000,000 impressions reached on mobile devices, creating massive exposure for the promotion.
  • 44,000 interactions, with users clicking to get directions to the nearest McDonald’s location.
  • A click-through rate (CTR) of 0.74%—well above average for display advertising.
  • A conversion rate of 13.6% on the "Get Directions" call-to-action, driving actual visits to McDonald’s locations.

By reaching the right audience at the right time with a hyper-targeted approach, this campaign generated impressive engagement and drove customers straight to the store, all while promoting an exciting, high-profile contest

If your business needs a high-impact, cost-effective marketing strategy to engage your target audience and drive measurable results, contact Vici Media today to learn more about our white-label digital solutions

For more information, email support@vicimediainc.com.

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