Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
When a franchise group of McDonald's wanted to promote an exciting contest—giving customers the chance to win a trip to the World Cup Finals in Brazil—they knew they needed a highly targeted approach to reach the right audience. With so much competition in the Quick Service Restaurant (QSR) space, how could they cut through the noise and drive real engagement?
Strategy: A Mobile Conquesting Campaign That Hits the Mark
To maximize reach and engagement, we turned to our Mobile Conquesting strategy, a powerful tool that leverages hyper-targeted mobile exchanges to deliver personalized ads directly to potential customers. Here’s how we made it work:
Results: A World-Class Response
The campaign delivered exceptional results:
By reaching the right audience at the right time with a hyper-targeted approach, this campaign generated impressive engagement and drove customers straight to the store, all while promoting an exciting, high-profile contest.
If your business needs a high-impact, cost-effective marketing strategy to engage your target audience and drive measurable results, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
