Local Sheriff Wins Re-Election With Facebook Premium

When the County Sheriff first took office in 2017, his mission was clear: enforce fundamental changes within the Sheriff’s Department and make a lasting impact on his community. However, as the re-election campaign approached, his opponent resorted to false personal attacks in an attempt to discredit his accomplishments. Knowing he needed a way to communicate his platform and true character, the Sheriff turned to Facebook Ads to reach voters directly and combat misinformation.

The Challenge: Overcoming False Attacks and Communicating Accomplishments

Facing a smear campaign filled with false personal attacks, the Sheriff needed to counteract the narrative and show voters what he had accomplished in his first term. With a broad demographic of eligible voters to reach, he needed a platform where he could present a clear message and showcase his proven success, strong character, and connection with the community.

The Strategy: Leveraging Facebook Display Ads for Voter Engagement

Facebook’s powerful targeting capabilities allowed the Sheriff to reach voters where they were most active, both on desktop and mobile devices. The strategy was built around a series of Facebook Display Ads that focused on the Sheriff’s accomplishments, his dedication to the community, and his integrity.Key elements of the strategy included:

• Targeting the Right Audience: The campaign targeted all individuals ages 18+ within county lines, ensuring that it reached a wide range of eligible voters. In addition to broad age-based targeting, the campaign focused on those who had shown interest in Voting, Elections, Political Campaigns, and other related causes.
• Custom Audiences: A Custom Audience strategy was also employed, leveraging a list of names and addresses to reach prospective voters and loyal supporters, ensuring they were reminded to vote in the upcoming election.
• Engaging and Persuasive Creative: The creative itself focused on showcasing the Sheriff’s proven success, charisma, and honorable character, establishing his deep ties to the community and his unwavering dedication to the county’s best interests.

The Results: A Resounding Victory

The campaign delivered outstanding results, helping the Sheriff secure his re-election with a clear victory. Here are the impressive metrics from the campaign:

• 71,736 impressions served across both desktop and mobile platforms
• 3,325 clicks, resulting in a 4.64% CTR, which is 66.22 times the national average
• 563 reactions, 122 comments, and 73 shares—demonstrating a high level of engagement and support for the Sheriff
• 4,314 hits of post engagement, further amplifying the campaign’s reach and impact

The campaign’s success wasn’t just in the numbers, but in the way it helped the Sheriff communicate his true character to the voters. The digital strategy provided a powerful platform to overcome the false attacks from his opponent, build trust with the community, and solidify his position as the best candidate for County Sheriff.

Conclusion: Facebook Ads Can Help Your Campaign Succeed

In today’s digital age, campaigns need to leverage targeted advertising to reach voters effectively. Facebook Display Ads provided the Sheriff with a unique opportunity to showcase his strengths, connect with his community, and directly combat misinformation.If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.For more information, email support@vicimediainc.com.