Local Restaurant Turns The Tables With Facebook News Feed Ads

In a bustling southwestern city filled with lunch options, a local neighborhood restaurant wanted to stand out and reach business professionals in need of a quick, healthy meal. Located in an area saturated with restaurants targeting office workers, the restaurant faced tough competition. To make their offerings known, they turned to Vici Media to craft a digital strategy that would cut through the noise and drive lunch traffic

Strategy: Targeting Office Workers with Local Awareness Ads

To effectively reach the right audience—busy professionals looking for healthy lunch options close to their office—we designed a Facebook Local Awareness ad campaign. Here’s how we made it happen

• Precise Geo-Targeting: We geo-fenced a 3-mile radius around the restaurant, ensuring that only people within close proximity to the location saw the ads. This kept the message highly relevant and timely for the target audience, who needed a quick lunch break.
• Tailored Creative: The ads featured mouthwatering images of the restaurant’s healthy lunch dishes, showcasing the variety of fresh and nutritious options available. This visually appealing content was paired with a simple but effective Call-To-Action (CTA) button: “Get Directions.” This CTA allowed users to see exactly how close they were to the restaurant and provided them with easy access to directions.
• Appealing to Busy Professionals: We targeted people between the ages of 18 and 65, ensuring the ad reached office workers who are most likely to need a quick and healthy lunch option during their workday.

Results: Increased Lunch Sales and Greater Menu Engagement

The results spoke for themselves

• 114,000 Impressions: The campaign reached a broad audience within the geo-fenced area, ensuring maximum visibility to the right consumers.
• Significant Boost in Lunch Sales: The restaurant saw a noticeable increase in lunch traffic, both for dine-in and carry-out orders, as well as a rise in users browsing their online menu offerings.

By targeting the right audience and making it easy for them to find the restaurant, the campaign effectively drove more lunchtime customers and boosted sales

If your business needs a high-impact, cost-effective marketing strategy that delivers results, contact Vici Media today to learn more about our white-label digital solutions

For more information, email support@vicimediainc.com.