Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
For a local neighborhood restaurant nestled in a large Midwestern city, the goal was simple but crucial: increase the number of reservations made directly through their website. To achieve this, we needed to connect with potential diners who weren’t yet aware of the restaurant’s offerings, or that they even accepted reservations.
Strategy: Targeting Local Diners with Facebook Carousel Ads
To capture the attention of these potential customers, we developed a strategic Facebook Carousel ad campaign. Carousel ads allow us to showcase multiple images in a single ad, creating a more dynamic and engaging experience for users. For this campaign, the ads featured mouthwatering images of the restaurant's most popular dishes, enticing foodies and frequent restaurant-goers.
We specifically targeted the “Frequent Mid-Range Restaurant Diners” category, ensuring the ads reached the right audience—those most likely to enjoy the restaurant's offerings. We also limited the audience to a 10-mile radius around the restaurant, focusing on locals who might not yet know about this hidden gem in their neighborhood. These ads were shown to users in their Facebook News Feeds, on both desktop and mobile devices, making it easy for potential customers to engage with the restaurant.
Results: Increased Website Traffic and Reservations
The results of this campaign were impressive:
By leveraging the power of Facebook’s Carousel ads, we were able to connect with the right audience in a meaningful way, resulting in more reservations and a solid return on investment for the restaurant.
If your business is looking to enhance its online presence and drive more conversions, contact Vici Media today to learn how our high-impact, cost-effective digital marketing strategies can work for you.
For more information, email support@vicimediainc.com.
