Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
After 30 years of dedicated service in the County Sheriff's Department, the Chief Deputy was just one election away from achieving his ultimate goal—becoming County Sheriff. However, facing a well-respected and experienced opponent, he knew his tried-and-true marketing strategies—yard signs, t-shirts, and word of mouth—wouldn't be enough to secure victory. In a modern political landscape where digital marketing plays a pivotal role, he turned to Facebook Advertising to reach potential voters where they were most active: online
As an experienced political figure, the Chief Deputy was aware that his usual methods of campaigning had become outdated in an increasingly digital world. With his election opponent well-known in the community and the political climate evolving, he needed a digital marketing strategy that would help him stand out. Facebook, where many voters were active, presented the perfect opportunity to connect with a broad audience in a meaningful way
The goal was to build rapport and trust with eligible voters across the political spectrum, from conservatives to liberals. It was crucial to break through the noise of a highly competitive race and present a genuine, relatable message to potential supporters
To execute this vision, we developed a comprehensive digital strategy focused on Facebook Video Ads. These ads would allow the candidate to connect with voters on a personal level, showcasing his experience, leadership, and vision for the county
Key elements of the strategy included
The campaign’s success was clear, with the Chief Deputy winning the election and securing the County Sheriff position! Here are the standout results of the digital marketing campaign
The campaign’s success didn’t just result in a victory at the polls—it demonstrated the power of a well-executed digital strategy to foster community engagement, build trust, and drive voter turnout
In a highly competitive political race, embracing modern marketing tactics like Facebook Video Ads allowed the Chief Deputy to reach a broad and diverse group of voters and ultimately secure a win. By combining the power of video content, targeted demographic reach, and Facebook’s engagement features, the campaign generated significant attention and mobilized voters to the polls
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
