Local Auto Dealer Using Social Mirror Campaign to Drive New Business

For years, a Volkswagen dealership has been a trusted resource for new and used vehicles, as well as comprehensive vehicle services and maintenance. To boost sales and drive more customers to their dealership, they turned to a combination of digital strategies that deliver results year after year.

The Strategy Behind the Success

Since 2019, the dealership has leveraged Social Mirror campaigns alongside Social Media ads to reach car shoppers and service-seekers in their area. Here's how:

• Dual Campaign Approach:Facebook carousel ads and video ads are transformed into Social Mirror ads that extend the dealership’s reach beyond social platforms.
• Engaging Creative Content:The dealership’s use of humorous videos featuring a recognizable employee makes the ads relatable and entertaining, building trust with their audience.
• Targeted Audience Reach:Ads are targeted to individuals within a 75-mile radius of the dealership who are interested in purchasing a vehicle or require automotive services. Special emphasis is placed on new residents in the area who may need reliable transportation.
• Timely Updates:The ads are updated regularly to promote the dealership’s latest monthly sales and offers, keeping the content fresh and relevant.

By pulling from successful posts and videos on the dealership’s Facebook and YouTube accounts, Social Mirror extends the life and impact of their creative content.

Results That Keep Rolling

The dealership’s commitment to digital advertising has paid off in a big way:

• A 0.58% click-through rate on their Social Mirror campaign, more than 8x the national average.
• 188 visits in a single month to their new and used inventory pages.
• A sustained increase in sales over the course of the campaign.

Their ongoing success has led to consistent renewals and a growing monthly budget for their digital campaigns, reinforcing the power of humor, creativity, and precision targeting.If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.For more information, email support@vicimediainc.com.