Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
Boosting Window Treatment Sales with Targeted Native Ads and PPC Strategy
When a prominent window treatment company with multiple locations sought to attract middle to upper-class homeowners, they needed a campaign that resonated with individuals who were remodeling, building new homes, or simply updating their windows. These prospective customers are often already on the lookout for quality products but need that final nudge to decide on the perfect treatments for their homes. Vici Media partnered with them to craft a tailored approach designed to capture attention, build interest, and ultimately drive conversions
Strategic Approach: Marrying Native Ads and PPC for Maximum Impact
Our team implemented a blend of Native Ads and Google Pay-Per-Click (PPC) Ads, each chosen for its strength in reaching specific stages of the customer journey. Native Ads allowed us to deploy Behavioral Targeting, Artificial Intelligence, and Keyword Targeting, positioning our client’s ads on popular home improvement sites and apps where readers were engaging with content relevant to window treatments. This created brand awareness and piqued interest among consumers in the early phases of consideration and evaluation
With PPC ads, we moved customers further into the decision-making process by strategically using Retargeting and placing ads that aligned with highly-searched keywords. Recognizing that window treatments are a visually driven product, we leveraged Google Image Extensions to accompany these text ads, enhancing engagement by showcasing beautiful visuals that conveyed the quality and style of the company’s offerings
The Results: High Engagement and Conversions in Record Time
In just under three months, this dual-channel strategy yielded impressive results. The campaign achieved a click-through rate (CTR) of 3.85%, an excellent outcome in the window treatment industry. With over 200 click conversions—more than 130 of which led to the client’s specific product pages—we effectively drove prospective customers to where they could see and interact with the product lines that mattered most. Additionally, the use of Google Image Extensions delivered 27 conversions in its first month alone, offering a compelling way for the business to showcase products and influence purchasing decisions visually
Our client was thrilled with the results. Combining the strengths of Native Ads and PPC provided the precise boost in visibility and conversions they were seeking, demonstrating the effectiveness of a well-rounded, visually engaging digital strategy
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.
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