Elevating a Law Firm’s Online Presence: A Success Story

In the competitive legal landscape, establishing a strong online presence is essential, especially for firms specializing in sensitive areas like domestic violence and assault cases. Our client, a dedicated law firm, sought to improve their search rankings and address a negative Google review that was affecting their reputation.

The Challenge

With a primary focus on attracting clients in need of a domestic violence or assault lawyer, the firm needed to enhance its visibility in both local and organic search results. Additionally, they faced the challenge of disputing a misleading review that was not from a former client, which could potentially tarnish their reputation.

The Strategy

To tackle these issues, our SEO team implemented a comprehensive strategy focused on two key areas: search engine optimization and reputation management.

• SEO Audit and Optimization: We began with a thorough audit of the client’s website and discovered several optimization opportunities. We enhanced title tags on articles, which were previously underperforming, and made crucial changes to the site’s design that helped reduce the bounce rate and improve user experience.
• Local Search Focus: We prioritized boosting the firm’s rankings in the Google Local search algorithm. This involved optimizing key elements to ensure potential clients could easily find them when searching for relevant legal services.
• Reputation Management: As part of our SEO campaign, we monitored online reviews and alerted the client to any negative feedback. This enabled them to proactively seek out positive reviews from satisfied clients, which significantly enhanced their overall online reputation.

The Results

The impact of our strategy was immediate and impressive:

• Traffic Growth: In the first month alone, organic traffic increased by 25%, and overall traffic saw a jump of 33%, with 81% of that being new visitors. By the second month, these numbers climbed even higher, with organic traffic up 57% and overall traffic rising by 56%.
• Year-Over-Year Improvement: The law firm experienced a remarkable 50% increase in traffic year over year, translating to an average of 250 site views per day.
• Additional Enhancements: We completed several other key tasks, including setting up a Yelp listing, updating home page title tags, streamlining the blog post tagging system, improving conversion point visibility on the site, and fixing broken Google Plus and Facebook links.

Conclusion

This success story illustrates the powerful combination of SEO optimization and reputation management in transforming a law firm’s online presence. By focusing on user experience and actively managing their reputation, our client not only improved their search rankings but also attracted a steady stream of new clients.

If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to discover how our white-label digital solutions can help you succeed. For more information, email support@vicimediainc.com.