Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
When a local home improvement store introduced a new type of composite shingle—an alternative to traditional cedar shake shingles—they needed a marketing strategy that would resonate with their target audience and set their product apart. Roofing might not be the most glamorous purchase, but it’s a big decision for homeowners and one that can make a significant visual and functional impact on a home. Here’s how Vici Media helped the store turn this necessity into an opportunity
Rather than running a traditional roofing ad, we leaned into a creative strategy that captured attention in a more subtle, organic way. Leveraging Social Mirror OTT, we delivered ads that blended seamlessly into the digital content homeowners were already consuming. The idea was simple: meet the audience where they were and present the product in a way that didn’t scream “roofing ad.
Our targeting strategy focused on connecting with the most relevant audience segments
By the end of the campaign, the results spoke for themselves
This campaign demonstrates the power of creative advertising paired with precise targeting. By stepping away from conventional roofing ads and embracing innovative digital strategies, the home improvement store successfully increased awareness for their new shingles and drove meaningful engagement
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
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