Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
For locally-owned businesses, attracting the right in-store traffic is essential to growth. A hair and beauty supply store recently sought to bring in more foot traffic from a specific audience—females, fashion enthusiasts, and beauty product lovers. By partnering with Vici Media, they tapped into a strategic digital campaign that helped them not only draw in new customers but also compete effectively with major beauty retailers in the area
Digital Strategy: Mobile Conquesting to Drive Engagement and Visits
To reach the store’s target audience, Vici Media launched a comprehensive Mobile Conquesting campaign in May 2021. Our approach used both Online and Offline Behavioral Targeting to connect with potential customers based on their interests, demographics, and real-time location
Results: A Noticeable Boost in Sales and New Customers
The results of this campaign were clear and immediate
This campaign demonstrated the impact of precision targeting through Mobile Conquesting. By reaching beauty enthusiasts right where they shop and browse, we were able to increase the store’s foot traffic and brand visibility in a highly competitive market
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
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