Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In the competitive world of local tourism, standing out is key. One outdoor shopping and dining complex wanted to drive more traffic to its stores and restaurants by appealing to local families and Hispanic customers. By partnering with Vici Media, they tapped into an innovative digital strategy that combined targeted social media ads with radio advertising, showcasing everything from new restaurant openings to seasonal events.
Strategy: Engaging Families and Hispanic Audiences with a Tailored Campaign
To connect with parents and Hispanic customers, we implemented a Facebook/Instagram Premium campaign using precise audience categories. We reached various family segments—from parents of toddlers to parents of young adults—and included interest-based categories such as Foodies, Wine Lovers, Shopping Enthusiasts, and Family-Friendly Activities.
By retargeting those who had visited the client’s website within the past 60 days, we maximized our reach among people already interested in the complex. Additionally, we partnered with a local radio station, leveraging its listener database of parents of young children and used Custom Audience Matching to reach listeners online.
The creative approach mixed video and carousel ads to keep the content fresh and engaging. To amplify results, we created a Lookalike Audience, reaching people with similar interests to those who had already engaged with the ads.
Results: Unprecedented Engagement and Audience Reach
In just five months, this campaign delivered powerful results:
And best of all, the complex saw a meaningful lift in attracting its target audience, saying, “We saw a big lift in attracting the Hispanic audience and families.” These results highlight how a customized digital strategy can effectively bring customers to the door, building long-term loyalty and brand awareness.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
