Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
A beloved local horse race, cherished for its family-friendly activities like face painting and petting zoos, had been absent for seven years. This year, it galloped back into the spotlight, and our team at Vici Media was proud to help make its return a smashing success.
The client needed to reintroduce the race to the community, attract fans of horse racing, and sell tickets effectively. The goal was clear: ignite excitement among fans of professional horse racing, the Kentucky Derby, and other derby-related events, while ensuring this event became a permanent fixture on the local social calendar.
To target the ideal audience, we implemented a Facebook/Instagram Premium campaign. This included:
The results of this campaign were nothing short of remarkable. Over a two-month period, the campaign achieved:
Best of all, the client was thrilled with the outcome. The attendance exceeded expectations, with community members celebrating the return of this much-loved event. As the client shared, “The first few weeks were off the charts. Everyone was very happy with the attendance for the race returning. It will be on the social calendar for many more people next year.”
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
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