Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In the competitive world of retail, adaptability is key. Our client, a multi-location business offering a diverse range of products, faces unique challenges with seasonal shifts in demand. During the warmer months, their website attracts customers looking for outdoor patio furniture, grills, and firepits. When the temperatures drop, they pivot to selling ski and snowboard equipment, alongside seasonal rentals. To manage this dynamic product offering, they recognized the need for a robust SEO strategy.
With multiple product lines and fluctuating demand throughout the year, our client’s website was complex and required a tailored approach to improve visibility and sales. They aimed to enhance their organic traffic while ensuring a seamless user experience across different seasons.
Our SEO campaign focused on several key initiatives:
The impact of the SEO campaign was dramatic. From July 2018 to June 2019, the total revenue was $68,000. Fast forward to July 2022 to June 2023, and that figure skyrocketed to $653,000—a remarkable increase that underscores the effectiveness of our strategy.
Website traffic during peak months also saw a significant boost. In 2018 and 2019, the average traffic from May to August was 2,250 visitors. By 2022 and 2023, that average nearly doubled to 4,700 visitors during the same period.
Additionally, with 100% accuracy of their NAP across all locations, our client continues to benefit from organic reviews on various platforms, further enhancing their SEO performance.
This success story illustrates how a well-executed SEO strategy can transform a business’s seasonal sales dynamics. By focusing on optimization, internal linking, and maintaining consistency, our client not only improved their visibility but also significantly increased their revenue.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to discover how our white-label digital solutions can help you thrive. For more information, email support@vicimediainc.com.
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