Digital Marketing and Waste Management and Recycling

Expanding Waste Disposal Service into New Territory: How a Local Company Drove Growth and Efficiency with Vici Media’s Geo-Targeted Digital StrategyFor any business, expanding into new markets is a challenging yet rewarding endeavor. A local waste disposal company with over 20 years of reliable service recently undertook this ambitious move. Their goal was to grow market share by reaching new customers while simultaneously improving efficiency in their existing service areas. By partnering with Vici Media, they launched a targeted campaign that brought their services directly to the fingertips of potential customers, with impressive results.Setting the Stage for Expansion and OptimizationThe company’s expansion plan involved two key objectives: securing new customers in a nearby county and enhancing route efficiency in their current neighborhoods. Vici Media’s targeted digital advertising approach provided a perfect match for these goals, enabling the company to not only establish a foothold in the new area but also streamline operations in established neighborhoods.

Strategic Geo-Targeting to Capture Attention

Our strategy focused on two larger geographic regions surrounding the company’s primary service area, zoning in on 29 specific neighborhoods within these areas. By leveraging a robust combination of Geo-Fencing, Geo-Retargeting, and behavior-based targeting, we crafted a campaign that placed their services front and center for an audience already likely to engage.To optimize the reach, we included targeting filters based on both online and offline behaviors—such as interests in waste disposal services, garbage collection, and recent home moves. The campaign also incorporated local waste and transfer stations to capture the attention of homeowners when and where they were most likely to consider these services.

Results That Exceed Expectations

Over the course of three months, Vici Media’s campaign served over 319,000 ads across various digital platforms. These ads generated a click-through rate of 0.56%—nearly 8 times the national average—through the use of highly engaging and strategically placed ad formats. The campaign also included an expandable ad with multiple click-to-call options, such as “Click to Website” and “Click to Map Locations,” facilitating customer engagement right at their fingertips.With 144 total calls-to-action recorded, the campaign’s message resonated strongly with the target audience. Ultimately, 44 new accounts were closed, making this an exceptional outcome for the client. By investing $4,500 in this campaign, the waste disposal company achieved an impressive 6.5x return on investment.

Conclusion: A Winning Formula with Vici Media

By pairing innovative targeting tactics with precise geo-marketing, this campaign successfully introduced our client to a new customer base and increased their market presence—while adding efficiencies in their existing routes. This success story demonstrates the high-impact results Vici Media’s white-label digital solutions can offer.If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.For more information, email support@vicimediainc.com.