Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
When a franchise owner in the sprinkler services and irrigation industry sought to make waves in their local market, they knew standing out amidst the competition required a strategic approach. The goal? Connect with homeowners eager to install sprinkler systems while targeting affluent neighborhoods most likely to invest in their services. Enter Vici Media and a tailored Mobile Conquesting campaign that delivered exceptional results.
Promoting a seasonal business like sprinkler services can be tough, especially in a competitive local market. The client needed an efficient and cost-effective way to build awareness and drive high-quality traffic to their website. With spring approaching—a peak season for their industry—it was time to dig into a targeted digital marketing strategy.
To ensure this campaign flourished, we leveraged Mobile Conquesting, a highly effective digital advertising strategy that pinpoints mobile users based on behavior, location, and interests. By tapping into niche categories like Irrigation Consultants, Sprinklers-Irrigation Designers, and Lawn and Garden-Water Features-Service-Repair, we reached homeowners actively searching for irrigation services.
In addition to behavioral targeting, Geo-Fencing and Geo-Retargeting were key. These tools allowed us to zero in on affluent neighborhoods with home values exceeding $1,000,000 and golf courses, where lush, well-maintained landscapes are a priority. The combination of precision targeting and compelling ad creative ensured the client’s brand stayed top of mind for their ideal customers.
This hyper-focused campaign delivered results that far exceeded expectations. In just three months, the campaign achieved a click-through rate (CTR) of 0.86%—a remarkable 12 times higher than the national average for display advertising.
Even more impressive, the client’s website analytics revealed that “referral” traffic, driven by our campaign, became the number one source of traffic to their site. This surge in engagement wasn’t just a short-term win; it inspired the client to extend their campaign into the summer months, turning a traditionally seasonal business into a year-round growth opportunity.
The campaign’s success lies in its laser-focused approach. By understanding the client’s target audience and leveraging advanced digital tools, we not only connected them with potential customers but also positioned them as the go-to choice for high-quality sprinkler systems in their area. The combination of Mobile Conquesting, Geo-Fencing, and interest-based targeting made all the difference.
If your business needs a high-impact, cost-effective marketing strategy to stand out in a competitive market, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
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