Digital Campaign Educates Seniors About Local Community College

Published on
November 18, 2024
Contributors
Vici Team

Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.

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When a local community college wanted to increase awareness and enrollment for their programs, they knew a tailored digital campaign was essential. With a diverse target audience—high school students, parents, and adults seeking continuing education—their message had to resonate with individuals at different stages of their educational journey. That’s where Vici Media came in

The Strategy: A Multi-Product Approach

To effectively promote upcoming enrollment periods, Vici Media designed a phased digital strategy to match the college’s academic calendar

  • Winter Semester:The campaign began with Mobile Conquesting, using behavioral targeting, geo-fencing, and geo-retargeting to reach local students and their families. This was paired with an Amazon campaign, leveraging behavioral and product targeting alongside retargeting.
  • Spring Semester:As the Fall semester wrapped up, the focus shifted to promoting Spring enrollment. The strategy evolved to include

    • Mobile Conquesting
    • Cross Platform Targeting with Social Mirror Ads
    • Facebook and Instagram Ads, utilizing category targeting and retargeting
  • Summer Semester:To maintain momentum, the summer campaign continued with Mobile Conquesting, Cross Platform Targeting, and Facebook and Instagram Ads to highlight available courses.

Adjustments that Delivered Results

The campaign initially focused on Mobile Conquesting and Amazon, but within two months, the strategy was adjusted based on performance insights. By introducing Social Mirror and Facebook and Instagram ads alongside Cross Platform Targeting, the college saw a remarkable boost in engagement and enrollment

Bright, visually engaging ads featuring students and faculty proved particularly effective, driving stronger connections with the target audience

Outstanding Results

The results of this phased, multi-product approach were impressive

  • Winter Enrollment: January 2023 saw 4x higher enrollment compared to January 2022.
  • Summer Enrollment: As of now, enrollment is on track to increase by 1-2% compared to the previous year, maintaining steady growth.

This success highlights how tailored digital strategies can help institutions adapt to their audience’s needs and achieve measurable growth

If your business needs a high-impact, cost-effective marketing strategy to drive results, contact Vici Media today to learn how our white-label digital solutions can help

For more information, email support@vicimediainc.com.

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