Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
When a local community college wanted to increase awareness and enrollment for their programs, they knew a tailored digital campaign was essential. With a diverse target audience—high school students, parents, and adults seeking continuing education—their message had to resonate with individuals at different stages of their educational journey. That’s where Vici Media came in
To effectively promote upcoming enrollment periods, Vici Media designed a phased digital strategy to match the college’s academic calendar
The campaign initially focused on Mobile Conquesting and Amazon, but within two months, the strategy was adjusted based on performance insights. By introducing Social Mirror and Facebook and Instagram ads alongside Cross Platform Targeting, the college saw a remarkable boost in engagement and enrollment
Bright, visually engaging ads featuring students and faculty proved particularly effective, driving stronger connections with the target audience
The results of this phased, multi-product approach were impressive
This success highlights how tailored digital strategies can help institutions adapt to their audience’s needs and achieve measurable growth
If your business needs a high-impact, cost-effective marketing strategy to drive results, contact Vici Media today to learn how our white-label digital solutions can help
For more information, email support@vicimediainc.com.
