Digital campaign causes garage door company’s success to rise

How a Garage Door Company Leveraged Multi-Channel Digital Advertising to Drive ResultsWhen a garage door sales and repair company approached us, their goal was clear: they wanted to drive more customers to their business and increase sales and service requests. With branch offices spread throughout their region, they needed a robust digital marketing strategy that would effectively reach both residential and commercial audiences. At Vici Media, we delivered just that—with outstanding results.The Winning StrategyOur client’s campaign focused on a multi-channel, data-driven approach to maximize visibility and drive conversions. Here’s how we did it:

Dynamic PPC Campaign

We implemented a dynamic Pay-Per-Click (PPC) strategy, tailoring ads to match user search intent. By focusing on high-value search terms like “emergency garage door repair,” we captured the attention of customers who needed immediate assistance. This approach ensured that our client’s ads appeared at the top of search results for those actively looking for garage door services.

Targeted Social Media Campaigns

We launched a dual-targeted Facebook campaign to reach both residential homeowners and commercial business owners. Each audience received tailored messaging and creative assets designed to build brand awareness and drive conversions. Whether it was a homeowner considering an upgraded garage door or a business needing repairs, our client’s name became top of mind.

Social Mirror Advertising

To further amplify reach, we utilized Social Mirror ads, blending AI, Behavioral, Keyword, and Retargeting strategies. This innovative campaign ensured precision targeting, reaching homeowners and individuals actively in the market for garage door services.

Live Chat Integration

Adding a live chat feature to their website provided an instant connection with potential customers, enabling faster responses to inquiries. This feature became a vital touchpoint, converting online visitors into qualified leads.

The Results Speak for Themselves

Over the two years since launching their digital campaign, the client has seen remarkable success:

• PPC Campaign: Over 2,900 clicks to their website from high-intent users.
• Facebook Campaign: A stellar 0.72% Click-Through Rate (CTR) and more than 4,000 conversions.
• Social Mirror Campaign: A 0.30% CTR—nearly four times the national average!
• Live Chat: Generated over 1,300 chats and resulted in 390 new leads.

This combination of strategies ensured our client not only reached their target audiences but also converted them into loyal customers.If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.For more information, email support@vicimediainc.com.