Digital Campaign Brings New Life to Med Spa

Published on
November 18, 2024
Contributors
Vici Team

Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.

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When a local med spa decided to undergo a rebrand—complete with a new name and updated look—they needed a digital campaign to match their transformation. Their goal was twofold: to attract new clients by showcasing their extensive range of products and services and to ensure their loyal customers were aware of the exciting changes.

A Strategic Approach to Reach the Right Audience

To help the med spa achieve their goals, Vici Media implemented a two-pronged digital strategy that focused on their primary target audience: women interested in anti-aging skincare, cosmetic procedures, and health and wellness.

  • Social Mirror Ads: Carousel-style ads were designed to highlight the spa’s various services, from anti-aging treatments to facial hair removal. This ad format allowed potential clients to explore multiple offerings in a visually engaging way.
  • Live Chat Integration: For prospective customers who had questions or required more details before booking an appointment, Live Chat provided a direct way to connect, capture leads, and deliver personalized information.

Results That Show the Power of Digital Marketing

The campaign exceeded expectations across all metrics:

  • Click-Through Rate (CTR): The Social Mirror ads achieved a CTR of 0.55%, nearly 8x higher than the national average.
  • View-Through Conversions: 117 users viewed the ad and later visited the med spa’s homepage, showcasing the lasting impact of the campaign.
  • Live Chat Leads: With 298 billable leads captured through Live Chat, the spa was able to connect directly with potential clients, many of whom converted into appointments.

This med spa’s rebrand was not just a facelift—it was a complete transformation that attracted new customers while keeping their loyal base engaged. By leveraging innovative digital tools, the spa elevated its brand awareness and saw measurable results.If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.For more information, email support@vicimediainc.com.

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