Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
This Memorial Day weekend, a vibrant Music Festival sought to enhance its event revenues and make a splash in new markets. With a clear focus on growing attendance and maximizing profits, the festival turned to our expertise for a customized marketing approach
Strategic Targeting for Maximum Impact
To kick things off, we developed an ideal customer profile based on demographics, psychographics, and consumer behavior. This comprehensive analysis informed our online marketing program, allowing us to create tailored messages that resonated with different segments of the target audience
Our strategy included a Keyword Targeting campaign designed to reach potential attendees based on their online behavior. To ensure we re-engaged interested consumers, we implemented retargeting tactics to guide them back to the festival website, where they could easily purchase tickets
Results That Rocked the Box Office
After just seven weeks, the campaign yielded impressive results, generating 12,937 conversions. A conversion was tracked each time a consumer clicked through from the ad to the landing page, proceeding to the ticket purchase section
The campaign achieved a click-through rate (CTR) of 0.22%, with an astonishing retargeting rate of 0.57%, which is nine times the national average. These efforts paid off significantly: box office revenue climbed by 10%, and increased attendance led to a 15% growth in concessions over the previous year
According to the client, “The festival had our best numbers in every category. The customer service is an absolute 10 out of 10, and you have earned our trust. I would recommend this program to anyone it makes sense for!
Your Next Event Awaits
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
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