Digital Behavioral Targeting and Retargeting brings highest ticket sales ever to local Music Festival

Published on
October 23, 2024
Contributors
Vici Team

Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.

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This Memorial Day weekend, a vibrant Music Festival sought to enhance its event revenues and make a splash in new markets. With a clear focus on growing attendance and maximizing profits, the festival turned to our expertise for a customized marketing approach

Strategic Targeting for Maximum Impact

To kick things off, we developed an ideal customer profile based on demographics, psychographics, and consumer behavior. This comprehensive analysis informed our online marketing program, allowing us to create tailored messages that resonated with different segments of the target audience

Our strategy included a Keyword Targeting campaign designed to reach potential attendees based on their online behavior. To ensure we re-engaged interested consumers, we implemented retargeting tactics to guide them back to the festival website, where they could easily purchase tickets

Results That Rocked the Box Office

After just seven weeks, the campaign yielded impressive results, generating 12,937 conversions. A conversion was tracked each time a consumer clicked through from the ad to the landing page, proceeding to the ticket purchase section

The campaign achieved a click-through rate (CTR) of 0.22%, with an astonishing retargeting rate of 0.57%, which is nine times the national average. These efforts paid off significantly: box office revenue climbed by 10%, and increased attendance led to a 15% growth in concessions over the previous year

According to the client, “The festival had our best numbers in every category. The customer service is an absolute 10 out of 10, and you have earned our trust. I would recommend this program to anyone it makes sense for!

Your Next Event Awaits

If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions

For more information, email support@vicimediainc.com.

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