Digital Ads Gain Customers For Weight Loss

Published on
November 18, 2024
Contributors
Vici Team

Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.

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When a MedSpa sought to reach individuals interested in improving their health and wellness through hydration and nutritional therapies, they partnered with Vici Media to craft a campaign with one primary focus: attracting people looking for weight loss solutions. The results not only exceeded expectations but also left the client with a delightful challenge—they became overbooked with leads!

A Targeted Strategy to Reach Wellness Seekers

The MedSpa offers a wide range of services, including IV hydration, vitamin injections, red light therapies, and more. However, this campaign focused specifically on promoting their weight loss solutions to a highly targeted audience.

  • Behavioral Targeting: Using Social Mirror ads, we reached audiences in categories such as:
    • Dieters and Weight Loss Enthusiasts
    • Fitness and Health Product Shoppers
    • Health and Wellness Trends Enthusiasts
    • Wedding Planners and Beach Vacationers
    • Users engaging with brands like Slim-Fast, Weight Watchers, and other diet aids
  • Artificial Intelligence (AI): AI-driven targeting ensured ads reached individuals whose browsing behavior indicated a potential interest in weight loss, even if they hadn't started their search yet.
  • Keyword Targeting: Ads were shown to people actively researching weight loss solutions, placing the MedSpa in front of potential clients at a critical decision-making point.
  • Retargeting: The campaign kept the MedSpa top-of-mind for users who had previously interacted with their website or ads, capturing those ready to take the next step.

Results That Transformed the Business

Over four months, the campaign achieved exceptional results:

  • 473 conversions, with 141 specifically to the weight loss page.
  • A click-through rate (CTR) 8X above the national average, demonstrating high engagement and interest.
  • An influx of leads so significant that the MedSpa had to pause their campaign until they could expand their facility to accommodate the demand.

This success underscores the power of targeted digital strategies in connecting businesses with the right audience at the right time.If your business needs a high-impact, cost-effective marketing strategy to drive growth, contact Vici Media today to learn how our white-label digital solutions can help you achieve your goals.For more information, email support@vicimediainc.com.

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