Custom Home Builder + Social Media Drives Leads

Published on
November 4, 2024
Contributors
Vici Team

Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.

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When a high-end custom home builder sought to grow its client base, their focus was clear: reach high-income households interested in custom building. The challenge was to showcase their exceptional craftsmanship and design options while driving high-quality leads. With a strategic approach designed to engage and convert their target audience, Vici Media helped this builder achieve remarkable results

The Challenge

This custom home builder wanted to attract more calls and inquiries from affluent households within a 35-mile radius of their business. By targeting higher-income individuals with an interest in home improvement, renovations, and custom builds, they aimed to significantly increase call volume and website engagement

The Strategy

To reach this niche audience, we developed a comprehensive social media campaign that would visually highlight the builder’s quality and design expertise. Here’s what our strategy included

  1. Social Media Ads for Visual Appeal: We recommended using a mix of single-image, carousel, and video ads on social media to showcase the range and quality of custom build options. Through compelling visuals, prospective clients could see firsthand the exceptional craftsmanship and attention to detail this builder offers.
  2. Targeted Audience Segments: We focused on reaching adults aged 30+ with interests in home improvement and renovations, within the top 25% of household incomes. By honing in on these criteria, we ensured our ads were seen by individuals most likely to be interested in—and able to afford—a high-end custom home build.

The goal was to create a compelling visual experience that drove engagement, conversions, and, most importantly, phone inquiries

The Results

The campaign exceeded expectations, yielding impressive engagement and a strong return on investment

  • 2.51% Click-Through Rate: Nearly 36 times the national average, this CTR indicates high engagement with our social media ads.
  • 3,766 Click Conversions and 622 View-Through Conversions: These conversions reflected meaningful engagement, driving users to the client’s website and social media profiles.
  • 33% Increase in Call Volume: In just three months, the builder saw a significant year-over-year increase in calls, helping convert interest into action.
  • Almost 50% Increase in New Home Builds: The ultimate testament to the campaign’s success, this rise in new home builds showed a strong correlation between digital engagement and business growth.

As a result of this campaign, the builder continues to experience steady call volume and visits to their website, Facebook business page, and Google search results

Achieve Your Business Goals with Vici Media

If your business needs a high-impact, cost-effective marketing strategy to attract high-quality leads, contact Vici Media today to learn more about our white-label digital solutions

For more information, email support@vicimediainc.com.

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