Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
When a high-end custom home builder sought to grow its client base, their focus was clear: reach high-income households interested in custom building. The challenge was to showcase their exceptional craftsmanship and design options while driving high-quality leads. With a strategic approach designed to engage and convert their target audience, Vici Media helped this builder achieve remarkable results.
This custom home builder wanted to attract more calls and inquiries from affluent households within a 35-mile radius of their business. By targeting higher-income individuals with an interest in home improvement, renovations, and custom builds, they aimed to significantly increase call volume and website engagement.
To reach this niche audience, we developed a comprehensive social media campaign that would visually highlight the builder’s quality and design expertise. Here’s what our strategy included:
The goal was to create a compelling visual experience that drove engagement, conversions, and, most importantly, phone inquiries.
The campaign exceeded expectations, yielding impressive engagement and a strong return on investment:
As a result of this campaign, the builder continues to experience steady call volume and visits to their website, Facebook business page, and Google search results.
If your business needs a high-impact, cost-effective marketing strategy to attract high-quality leads, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
