Elevating Sales: How AI Transformed a Local Wine & Spirits Store’s Marketing

In today’s competitive retail landscape, standing out is crucial—especially for a local Wine & Spirits store aiming to boost sales among new and repeat customers. With a target demographic of college-educated adults aged 25 and up, the store needed a digital strategy that would effectively engage this audience and draw them in from three nearby cities.

The Challenge

The store sought to increase foot traffic and online engagement, focusing on consumers who not only enjoy wine and spirits but also share interests in arts and entertainment. To achieve this, a comprehensive digital strategy was necessary to generate awareness and encourage purchases.

The Strategy

Our approach combined multiple targeting techniques:

• Behavioral Targeting: We identified categories that resonated with the ideal customer, including Alcoholic Beverages and Arts & Entertainment.
• Keyword Targeting: We compiled a robust list of 300 keywords, such as “wine & liquor store” and “wine and spirits near me,” to reach consumers actively searching for these products.
• Site Retargeting: This strategy allowed us to re-engage visitors who had previously interacted with the store’s website, keeping the brand top-of-mind.

However, despite these efforts, the campaign was not reaching its full potential—until we introduced a game-changing element: Artificial Intelligence.

The Results

Implementing AI into the campaign proved to be the catalyst for success. Before its introduction, the campaign's click-through rates (CTR) were hovering around a lackluster 0.07%. With AI, we utilized machine learning to show ads to consumers across all devices, effectively targeting those engaging with the ads. This optimization had a remarkable impact:

• CTR Surge: After integrating AI, the CTR skyrocketed to over 0.35%, a staggering seven times the national average.
• Increased Engagement: The campaign garnered heightened interest in the store’s offerings, leading to a surge in consumer interaction.

Thrilled with the transformation, the client opted to extend the campaign by another 100,000 impressions, continuing to spread targeted awareness of their business and products.

Conclusion

The incorporation of Artificial Intelligence proved to be a game-changer for the local Wine & Spirits store, turning average results into outstanding success. By strategically targeting consumers and leveraging advanced technology, the store not only boosted its visibility but also significantly increased sales.

If your business is looking for a high-impact, cost-effective marketing strategy, contact Vici Media today to discover how our white-label digital solutions can elevate your brand. For more information, email support@vicimediainc.com.