Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
At Vici Media, we’re passionate about helping businesses thrive in the digital landscape. A recent success story comes from a family-owned online retailer known for its all-natural beef jerky, crafted with purpose and passion. They approached us with the goal of increasing online sales, even during their slowest months.
To tackle this challenge, we designed a comprehensive online campaign utilizing Cross Platform Targeting. This innovative strategy combined Mobile Conquesting and targeted ads on Facebook, allowing us to serve advertisements to potential customers on their mobile devices and then re-engage them on Facebook across any device they used.
We specifically targeted active individuals who enjoy outdoor activities and seek healthy snack options. By delivering creative and compelling promotions for their all-natural beef jerky, we aimed to connect with the right audience at the right time.
The impact of this campaign was remarkable, especially considering it ran during the business's traditionally slow months. Once the campaign concluded, we saw a 30% increase in online sales compared to their busiest months!
The Facebook segment of the campaign achieved a strong click-through rate (CTR) of 0.78%, with 75 click conversions and 238 view-through conversions. By first engaging users through Mobile Conquesting and then reinforcing the message on Facebook, we facilitated a seamless shopping experience that ultimately led to higher online sales.
This success story highlights the effectiveness of a cross-platform approach in boosting sales for retailers, even during off-peak times. If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
