Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
Reaching a Younger Audience for a Local Credit Union
A local credit union with seven branches faced a growing challenge: their current membership base was aging, and they needed a fresh, dynamic approach to reach younger audiences. With the goal of building brand awareness and highlighting the advantages of credit union membership, they turned to Vici Media for a digital marketing solution that could effectively engage a new, younger demographic
To capture the attention of younger consumers, we developed a multi-channel campaign focused on visual and audio-driven content. By highlighting the credit union’s range of services—from checking and savings accounts to credit-building programs, mortgage loans, and personal loan programs—we created a campaign designed to resonate with potential members exploring financial options online
To maximize reach, we implemented the following digital advertising tactics
The campaign ran from April 1 through August 31, and the results were outstanding. We delivered over 1 million ads across video, OTT, and online audio channels, precisely targeted to audiences with interests in banking services, financial services, credit cards, and various credit profiles
The Amazon Video blend and TikTok campaigns generated impressive engagement, achieving click-through rates between 1.72% and 2.26%. Our efforts to drive foot traffic were also successful, with over 2,000 verified visits to the credit union’s locations, a testament to the impact of our Online Audio and Social Mirror OTT ads
The most significant outcome was the credit union’s reported increase in website activity, which tripled during the campaign period. With heightened online presence and engagement, the credit union experienced a substantial uptick in new account sign-ups and loan applications—demonstrating the powerful, measurable impact of a well-executed digital marketing strategy
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information email support@vicimediainc.com.
