Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
How TikTok Helped a New Bracelet Swapping Platform Score Big Before LaunchWhen a new bracelet swapping website wanted to create buzz before its full launch, the team behind it needed to generate interest, drive traffic, and start building a fanbase. With an audience primarily made up of young women between the ages of 13 and 34, and a concept designed to connect bracelet traders across the country, they turned to Vici Media to help them make the most of TikTok, a platform that truly resonates with their target demographic. Here’s how we built an effective, high-impact pre-launch strategy that brought results.The Strategy: Reaching Young Fans Where They AreWith a focus on young female fans who love swapping bracelets at concerts and events, we honed in on TikTok’s targeting capabilities to reach the right audience. Demographic targeting on TikTok allowed us to zero in on interests that matched our client’s goals perfectly: Jewelry, Celebrity, Music Videos, DIY & Handicrafts, and Celebrity Clip Shows. We also leveraged hashtag targeting to reach fans who follow and engage with popular bracelet-trading trends. Relevant hashtags like #friendshipbracelet and #taylorswifttheerastour helped us capture interest from people already participating in this niche but growing community.Since the website was still being built and flagged with a “nofollow” tag, it wasn’t accessible to search engines, so all eyes were on TikTok as the primary channel for brand visibility and fan engagement. This approach gave us a unique opportunity to observe direct results from our ad efforts and see what resonated most with the audience.The Results: High Engagement and Pre-Registrations Even Before LaunchOur strategy delivered an impressive outcome. Within just one month of launching our TikTok ad campaign, video ads were played nearly 300,000 times, creating a significant footprint in the market even though the website itself was still under construction. This reach was paired with a strong engagement metric: 1,236 fans clicked through to the website, while another 1,623 were so intrigued by the ads that they visited the site by typing the URL directly into their browsers.And the most rewarding part? Over 200 users completed pre-registration on the site, even though they couldn’t yet start trading or submit their own inventory. For our client, this engagement level among a highly targeted audience demonstrated the power of connecting with fans on a platform where they’re already spending time.Why This Approach Worked So WellOur laser-focused targeting helped bring the message directly to young fans eager to join the bracelet-swapping community. Through TikTok’s native ad platform, we could reach a very specific demographic and speak directly to users who had the highest potential for engagement. This level of customization not only drove immediate traffic but also generated anticipation for the full launch.The success of this pre-launch campaign illustrates how a thoughtful, data-driven approach to social media advertising can create traction—even when a website is still in development. By understanding where our client’s audience was most active and creating relevant, eye-catching ads, we helped them build a substantial, engaged following that will likely fuel their success long after the website officially launches.If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.For more information, email support@vicimediainc.com.
