Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In the ever-competitive automotive industry, maximizing open service bays and increasing traffic to the service department can significantly impact a dealership's bottom line. One car dealership aimed to achieve these goals while also promoting attractive financing deals for new cars.
To effectively connect with consumers interested in booking service appointments, we implemented Custom Audience Matching on Facebook. By uploading a list of email addresses from past service customers, we were able to match 57% of those addresses to current Facebook users. This targeted audience was then presented with a compelling buy one-get-one-free oil change ad in their News Feeds.
To attract potential new car buyers, we expanded our reach by targeting individuals actively in the market for a new vehicle, specifically those interested in the Chevy brand and living within a 15-mile radius of the dealership. Our strategy included ads encouraging users to fill out a form to schedule a test drive or request more information. We also utilized Carousel ads to showcase various car models while highlighting the financing deals available.
The results of the campaign were outstanding. The dealership experienced a notable increase in website visitors, phone calls, test drives, and appointments for the service department. The service department’s discount offer achieved an impressive 9% redemption rate, demonstrating strong consumer engagement. Additionally, the dealership estimated a savings of over 75% compared to their previous spending on direct mail campaigns.
This success story exemplifies the power of targeted digital marketing in driving both service appointments and new car sales. By leveraging Facebook's Custom Audience Matching and strategic ad placements, the dealership effectively engaged both past customers and potential new buyers. If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
