All Encompassing Retirement Community Relies on Digital

Published on
October 30, 2024
Contributors
Vici Team

Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.

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Transforming Care: A Digital Strategy for a 5-Star Nursing Facility

In the serene countryside, a 5-star rated nursing facility is dedicated to providing exceptional care across various levels—from short-term rehabilitation and therapy to memory care for those facing Alzheimer’s and dementia. To expand their reach and connect with families in need of their services, the facility implemented a targeted digital marketing strategy.

The Challenge

With the sensitive nature of their services, the nursing facility sought an effective way to reach seniors and their caregivers who were actively looking for support. They needed a strategy that could resonate with their audience and drive meaningful engagement.

The Strategy

To achieve this, we developed a comprehensive campaign that utilized multiple digital products:

  • Display Ads: We focused on reaching seniors through Behavioral Targeting, specifically targeting individuals aged 65 and older, caregivers, and those researching memory loss conditions. This approach ensured we connected with those already expressing a need for assistance.
  • Keyword Targeting: We targeted relevant search terms like “skilled nursing home,” “senior living facility,” and “memory care” to engage individuals who were beginning their research for living communities.
  • Google Pay-Per-Click (PPC) Ads: By repurposing our keyword strategy, we were able to target users actively seeking immediate solutions, driving urgent inquiries to the facility.
  • Live Chat: To enhance user experience and capture leads effectively, we implemented a Live Chat feature. This provided potential residents and their families with instant access to information, fostering a more interactive connection.

The Results

What began as a three-month commitment with a single digital product has evolved into a robust, multi-product campaign that has been extended twice. Over the course of seven months, the results have been impressive:

  • The campaign achieved a click-through rate (CTR) that is nearly 11 times the national average.
  • We recorded 220 click conversions and 81 view-through conversions, demonstrating a strong engagement with the targeted audience.

This success reflects the facility's commitment to reaching those in need and providing essential information in a compassionate manner.

Conclusion

By leveraging targeted digital marketing strategies, the nursing facility has successfully increased its visibility and connected with families seeking care solutions. This story highlights the impact of a well-executed campaign in the healthcare sector, where timely and relevant information can make all the difference.

If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.

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