Allison Gibson brings over 25 years of marketing and advertising expertise and more than 15 years of hands-on digital experience to her role. Google Analytics Certified, she has worked on both the agency and client sides, offering a unique perspective on what drives measurable success.
At Vici Media, Allison leads the Account Director and Trainer Team, guiding partners and internal teams with her deep industry knowledge, data-driven insights, and collaborative approach. Throughout her career, she has led strategic planning and multi-media campaigns for healthcare organizations, banks, schools, non-profits, universities, and events such as the Kentucky Derby Festival.
She truly immerses herself with partners and clients alike—supporting them with expert knowledge, creative strategy, and superior customer service. A seasoned leader and trainer, Allison’s passion lies in helping teams and businesses grow by combining innovation, education, and authentic relationships that stand the test of time.
When we focus on serving instead of selling, success naturally follows. In digital marketing, that spirit of service shows up through meaningful connections — sharing the right message, with the right person, at the right time.