Prospecting For Digital Co-Op

Unlock shared marketing power—leverage brand partnerships to drive digital growth with co-op advertising.
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Prospecting for Digital Co-op

Unlock the potential of digital co-op advertising to amplify your marketing efforts. By leveraging co-op programs, businesses can access shared advertising funds, enabling more extensive and impactful digital campaigns.

Hot Co-op Opportunities

Last updated: March 15, 2025
‍Explore current co-op plans from manufacturers and brands—perfect for securing appointments and prospecting digital.

Need a Plan?

🍸 Have your Digital Point Person request it via adtini.
📚 Download the Co-Op How-To Guide and Co-Op Cheat Sheet for step-by-step instructions and prospecting tips.
🎥 Watch the Co-Op Webinar and grab the handouts for more support.Plans below are listed by expiration date (soonest first).
New 2025 plans will be added as they’re released after January 1st.
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Prospecting For Digital Co-Op

Co-Op Campaign Steps

Step 1

Submit Co-op Request Form to find out if and what
Co-Op is offered by client's manufacturers

Step 2

If plan is offered, have client sign Co-Op Authorization Form to find out accrual balance

Step 3

Obtain written prior approval from manufacturer before running a campaign

Step 4

Discuss payment with client

Step 5

Assemble Claim Package for client after campaign has complete
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Prospecting

Prospecting can always be a challenge if you don’t know where to look. At Vici, we want to be able to provide you with as much information as possible to support you in your prospecting efforts.Each month, this area will be updated with the top trends that we’re seeing in digital.The top categories that we saw in Q1 of 2025:
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Health Care Services
Financial/Banks/Credit Unions
Events/Concerts/Fireworks
Automotive
Residential/Commercial Construction
HVAC/Home & Commercial Services
Non-Profit
Education
Real Estate
Family Services/Health Clubs

Below you’ll find event marketing opportunities for your clients. You can also use these as Valid Business Reasons to get your foot in the door! Access all Co-Op links through adtini.

Features

YOU SNOOZE, YOU LOSE! DIVE RIGHT IN!

These are Co-Op programs that are expiring soon (within the next 90 days), so let’s get moving! Time to HUSTLE! Co-Op Reimbursement percentages will vary on these. You’ve got some time to work with these brands/manufacturers, but don’t wait too long! Time to HUSTLE! All of these also offer up to 100% Co-Op Reimbursement!

Amana HVAC (HVAC)

This company will reimburse up to 100% of approved local advertising costs featuring their products – up to the advertiser’s available co-op funds/accruals.
‍
‍Find your nearest retailer here.
Get all Co-Op info here.
‍Expires: 12/31/2025
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American Power Pull Insight (Hand Trucks, Pulls, Chain Blocks, Trolleys, Winches, Hoists)

company will reimburse up to 100% of approved local advertising costs featuring their products – up to the advertiser’s available co-op funds/accruals.

‍Get all Co-Op info here.
‍Expires: 12/31/2025
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Baby Lock (Sewing Machines, Vacuums)

This company will reimburse up to 100% of approved local advertising costs featuring their products – up to the advertiser’s available co-op funds/accruals. Find your nearest retailer here.

Get all Co-Op info here.
‍Expires: 12/31/2025
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Baker Publishing Group (Religious Books)

This company will reimburse up to 100% of approved local advertising costs featuring their products – up to the advertiser’s available co-op funds/accruals.
‍
‍Get all Co-Op info here.
‍Expires: 12/31/2025
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Baldwin Hardware (Door Locks, etc)

This company will reimburse up to 100% of approved local advertising costs featuring their products – up to the advertiser’s available co-op funds/accruals. Find your nearest retailer here.

Get all Co-Op info here.
‍Expires: 12/31/2025
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BioLab (Pool Chemicals)

This company will reimburse up to 100% of approved local advertising costs featuring their products – up to the advertiser’s available co-op funds/accruals. Find your nearest retailer here.

Get all Co-Op info here.
‍Expires: 9/30/2025
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Browning (Guns & Weapons)

This company will reimburse up to 100% of approved local advertising costs featuring their products – up to the advertiser’s available co-op funds/accruals. Find your nearest retailer here.
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Get all Co-Op info here.
‍Expires: 12/31/2025
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C.C. Filson Company (Men’s & Women’s Outdoor Wear, Accessories)

This company will reimburse up to 100% of approved local advertising costs featuring their products – up to the advertiser’s available co-op funds/accruals. Find your nearest retailer here.

Get all Co-Op info here.
Expires: 12/31/2025
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Coast of Maine (Natural & Organic Planting Soil)

This company will reimburse up to 100% of approved local advertising costs featuring their products – up to the advertiser’s available co-op funds/accruals. Find your nearest retailer here.

Get all Co-Op info here.
‍Expires: 12/31/2025
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Culligan USA (Water Softeners, Filters, Water Treatment Equipment, Bottled Water Service)

This company will reimburse up to 100% of approved local advertising costs featuring their products – up to the advertiser’s available co-op funds/accruals. Find your nearest retailer here.

Get all Co-Op info here.
‍Expires: 12/31/2025
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Dee Zee (Running Boards)

This company will reimburse up to 100% of approved local advertising costs featuring their products – up to the advertiser’s available co-op funds/accruals. Find your nearest retailer here.

Get all Co-Op info here.
‍Expires: 12/31/2025
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