Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In today’s digital landscape, even traditional brick-and-mortar businesses can benefit greatly from a strong online presence, especially in the competitive world of home remodeling. One local home remodeling store specializing in countertops sought to boost their online sales and increase conversions through a targeted digital strategy. Their main goal? To lower their cost per customer and increase the number of purchasing customers visiting their website
Digital Strategy: A Multi-Platform Approach
To help them achieve this, Vici Media developed a comprehensive online campaign that launched in January 2021. We leveraged Social Mirror Ads—a powerful tool designed to mimic the look and feel of organic social media posts—to target their ideal audience across Pinterest, TikTok, and Twitter. The campaign utilized a range of tactics, including
By focusing on segments like Pinterest users, stay-at-home parents, HGTV viewers, and real estate investors, the campaign was designed to drive direct sales from their online store, allowing customers to conveniently purchase tools and materials for their remodeling projects
Results: An Ongoing Success Story
What began as a “test campaign” quickly proved to be an overwhelming success, leading to multiple renewals and a total run time of six months. Over the course of the campaign, the results spoke for themselves
The combination of targeted platforms and advanced strategies helped this local remodeling store exceed their expectations and significantly increase their online sales
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
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