Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
When a local arts center set out to increase attendance for its diverse range of rotating art classes—including pottery, drawing, collage, and printmaking—it needed an effective marketing strategy. The center also aimed to showcase its available art studios and co-working spaces for rent, creating a buzz in the community about its offerings
Strategic Targeting for Maximum Impact
To achieve these goals, we crafted a multi-faceted campaign designed to attract local artists seeking workspace and newcomers eager to explore specialty art classes. Our strategy employed a combination of targeted advertising approaches. By focusing on categories such as Local Events & Travel Guide, Arts and Entertainment, and Live Events, we ensured the ads reached those most likely to engage
We also utilized an extensive list of 156 keywords, including terms like ‘pottery class’, ‘art events’, and ‘art studio near me’. This allowed us to pinpoint consumers genuinely interested in the arts, guiding them to the client’s center. With the help of AI and machine learning, we targeted consumers based on their interactions with the ads, optimizing our reach
The campaign creatively incorporated carousel and single-image ads to present a compelling visual experience that resonated with potential attendees
Remarkable Results in Just Six Months
The results were impressive. Over six months, the campaign achieved a click-through rate (CTR) of 0.72%, which is over 10 times the national average. With 604,241 impressions and 4,363 clicks, the arts center saw significant engagement
The client expressed their satisfaction with the outcomes, stating, “The Social Mirror ads have delivered email inquiries about their artist spaces and shared offices. They’ve done several tours and booked at least one artist space.
If your business is ready to enhance its visibility and engagement with a high-impact, cost-effective marketing strategy, contact Vici Media today to explore our innovative white-label digital solutions
For more information, email support@vicimediainc.com.
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